• How would you create a PLN prior to engaging in a social media campaign on a topic of your choice?

I think there are various ways to create PLN to engage in a social media campaign. By campaigning for something you’re genuinely interested in, you are more likely to gauge more interest and passion, towards the topic… which social media viewers like to see. Personally I love the outdoors –  surfing and hiking,  so by campaigning for a brand or company that promotes similar interests and ambitions as I do, I am more likely to be more engaged  in the subject and therefore campaign it.

  • Consider how you would introduce yourself to others consider how you would engage in initial conversation to generate interest in your campaign professionally.

Being the first person to engage in an initial conversation can be scary especially when you don’t do it often. On social media platforms it’s important for your viewers to feel like they can trust you and get to know you. Sure you may be selling a product or promoting something, but people want to know how it affects you personally. I think it’s important to gain that sense of trust. I would consider introducing myself in a video, so my viewers know my personality and realism. You can do this in a professional way via Facebook, Instagram and TikTok. To engage in an initial conversation I would consider doing a livestream chat where people can feel free to come in and out and ask questions of their choice. By promoting eye – catching, interesting content of what you have to offer people are going to be more inclined to want to read and listen to what you have to say and that creates a Public Learning Network.